We build and scale aesthetic wellness concepts, then award territories directly to the owners who run them.
Request the Ownership BriefThe global wellness economy reached $6.8 trillion in 2024 and is growing at 7.6% annually. Both concepts operate at the intersection of service, self-care, and recurring demand.
Lymphatic drainage and body sculpting studios. 50+ locations open nationwide, a trained technician model, and no clinical license required to operate.
Luxury dry nail care in a dark, immersive studio. First location open in SoHo, a lower build cost than traditional salons, with founding territories placed selectively.
We were choosy about who represents the brand long before we had a franchise to protect.
Courtney Yeager opened the first Tox studio in 2019 and scaled it to 150+ territories in five years — without losing what made the first one work. The Shade is her second concept, built on the same systems-first approach applied to the nail industry.
Most franchise systems sell you a name and a manual. Ours comes with a working machine. The infrastructure below is what took The Tox from one room to 150+ territories and $1.2M in average studio revenue. Every Yeager owner inherits it on day one.
We've placed 150+ locations. Site selection, demographic modeling, and lease negotiation handled by people who've done it at scale — so you don't start with the wrong room in the wrong market.
Approved contractor, fixed design package, managed timeline. You don't project-manage your own buildout. The Shade's dry-nail model also means lower build cost and a faster path to opening.
Proprietary technique certification for your staff before a single client walks in — taught the same way at every location, protecting the brand's reputation at scale.
National brand infrastructure, influencer programming, and a local launch playbook refined across 50+ openings. Operational before you open, not after.
Booking, CRM, memberships, billing, and reporting — configured and ready before your doors open. Built for this model specifically, not adapted from something generic.
An assigned franchise partner in your market. Not a ticket system — a real accountability relationship with someone whose job is your performance.
The same five-step path for both brands. What sets it apart: Confirmation Day — a required in-person visit to New York where you experience the brand and meet the founders before signing anything.
Complete the form and connect with a franchise director for a brand overview and introductory call.
Walk through unit economics, startup costs, and the Franchise Disclosure Document with the team.
Your target market is analyzed, territory availability confirmed, and your market held pending your decision.
Experience the brand and meet the founders in New York. Approved candidates receive their franchise agreement the same day.
Agreements signed. Training complete. Studio built and ready. Your grand opening, fully supported.
We've placed 150+ territories across both brands without compromising who represents them. Every market is analyzed before we present it, and every candidate goes through Confirmation Day before we sign. Selectivity isn't a formality — it's what keeps the brands worth owning.
Check Your Market
